About MONDSHOELACE
Brand Concept
MONDSHOELACE is a custom-order shoelace brand specializing in laces for dress shoes, all available semi-custom-made.
Our brand concept is "Make your favorite shoes even more special." We develop shoelaces that make dress shoes look their best and propose new ways to coordinate your footwear.
Brand Story
My name is Tomoya Oshima (Instagram account), and I am the producer of MONDSHOELACE.
I'd like to share the story of why I started MONDSHOELACE and my journey so far.
Tomoya Oshima's Background
- 2014: Graduated and joined a major women's shoe company.
- 2018: Launched "KutsuMedia," a blog about dress shoes and shoe shining.
- 2019: Founded "MONDSHOELACE."
- 2020: Became independent.
Discovering a Passion for Dress Shoes
At 19, I bought a pair of Loake's Buckingham at my favorite clothing store. They were my first-ever pair of high-quality, Goodyear-welted dress shoes.
Those Loakes sparked my passion. I discovered the joy of maintaining, repairing, and caring for shoes to make them last, and I fell in love with the charm of aging leather. Gradually, I grew to love both dress shoes and the art of shoe shining.
The Shoelace Problem
Later, I made a friend who also loved dress shoes. He once advised me, "You should probably get some new laces soon." That advice was what first sparked my interest in shoelaces.
So, I tried to buy new laces. I searched online and visited department store shoe sections, but I was frustrated by the lack of options and the absence of any "go-to" brand that I could trust.
I ended up choosing a pair after consulting with a department store clerk, but they only had laces that were either a little too long or a little too short for my needs. I left feeling completely unsatisfied with my purchase.
I also felt it was inconvenient to have to go to a physical store just for an item as inexpensive as shoelaces.
Wanting to Create an Easy Way to Buy Custom Shoelaces Online
That frustrating experience inspired me to build a better way. I founded MONDSHOELACE based on the idea that it should be easier to buy shoelaces that perfectly fit your shoes.
- Easy to purchase online
- Freely selectable lengths
- A wide variety of styles to match any dress shoe
In addition to these functional aspects, we are also working to expand the joy of dress shoes by:
- Increasing the color options
- Offering unique shoelaces not found elsewhere
As a dedicated shoelace brand, we will continue to develop new products and share information to help all of our users enjoy their dress shoe life to the fullest.